YUEXIN DU

Also known as Yoshi, the dynamic full-stack unicorn designer known for her magic in solving digital dilemmas. With a love for trendy visuals and a passion for teamwork, she's your go-to collaborator for both work and play.

Experience & Interaction Design
Confident!
Visual & Interface design
Confident!
Rapid Prototyping
Confident!
Design system adaptation
Confident!
Service design
Good
User research
It must be done
Digital Painting
I love it!
Vector Illustratoin
I like it!
Comic drawing
it's fun
Graphic Design
It's fun, sometime
UI Animation (Figma, Protopie)
Quite good!
2D Animation (Adobe AE)
Ok-ish
3D Animation (Blender)
Need to catch back
Frame-by-frame Animation
It's fun
Figma
Pro
Adobe Photoshop
Use daily
Sketch
I prefer Figma
Adobe Illustrator
Use only when Figma can't do
Adobe AfterEffect
So so
Blender
Need to catch back
Unity
Need to catch back
Adobe Animation
Didn't touch for years
3Ds MAX
Didn't touch for years
Zbrush
Still need to learn

And more, can't note them all here, please ask me in person :)

HTML
Quite good!
CSS
Quite good!
SCSS
OK-ish
Javascript
Understandable
ReactJS
Kinda forgot it all

Image Generated by AI

HMI design

2025

Design the Human-Machine Interface (HMI) for a cutting-edge British luxury automotive startup.
• Benchmark of the latest EV industry
• Design the Heads-up display (HUD)
• Collaborate across the entire HMI ecosystem

Detail unavailiable :(
Unfortunatly this project is confidential

Webcomic short stories

2024

A short webcomic project created for fun and self-improvement, blending diverse storytelling techniques and experimental art styles. It explores unique, thought-provoking stories inspired by intriguing ideas, while serving as a playground for creative expression.
• Storyboad and scene design
• Dialogs
• Sketching, lining and inking

Image Generated by AI

Vehicle Companion App

2022

Design the cross-device experience for one of the most renowned German luxury automobile brand, with 13M+ users cross 50+ markets globally, and maintaining a remarkable 4.9 star rating.
• UX design and user testing
• Design system building
• Design patterns and components guideline creating

Detail unavailiable :(
Unfortunatly this project is confidential

Image from unsplash

Tori

2021

Create design language system for Tori and Re-design the Tori website following new tori brand guide, the biggest 2nd-hand e-commerce in Finland with 1M+ users,
• Service blueprint and User journey
• UX design and User tests
• Facilitate company-wise transaction from Sketch to Figma
• Product design for the new Tori

Detail unavailiable :(
Unfortunatly the new website hasn't been published

Tori illustration

2021

A Figma illustration library for Tori that can communicate Tori’s brand and value.
The library contains replaceable components for background and human limbs, So the illustrations can be easily customized and reused by the Tori team.
• Conduct workshops for defining the illustration style & purpose
• Draw all the illustrations in Figma
• Build a Figma illustration library and individual components

Image from unsplash

Oikotie

2021

Design a cross-site experience from Tori to Oikotie, leveraging data and AB testing to optimize site views while ensuring user satisfaction remains high.
• Understand user behavior through quatitative data analytics.
• Design and excute AB tasting.
• Plan release roll out and adapting changes with data.

Detail unavailiable :(
Unfortunatly this project includes confidential data from Oikotie and Tori under NDA.

Rakentaja.fi

2021

Brand design and web renewal for Rakentaja.fi which contains 5 child websites - Rakentaja.fi, RakentajaPRO, Puutarha.net, omataloyhtiö.fi and talovertailu.fi.
• Identify user groups and use cases for 5 sites
• Unifying brand experience for 5 sites includes redesigning the Logos and redefine the fonts and color palettes
• Build a Design system for 5 sites upon Material UI
• Wireframe and UI/UX design for 5 websites

Image from Valopilkku

Valopilkku

2020

Develop the initial brand identity and concept design for Valopilkku - A Finnish leading taxi app used by 130K+ users.
• Brand Identity design
• Concept wireframe
• UI & UX design

Video from ABB drives.

ABB

2020

Design a mobile app for remote adjustment of ABB AC drives via Bluetooth and a web portal for ABB to provide efficient remote live support to end-users.
• Service bluerpint and User journey
• UI & UX design for a remote control app (Drivetune)
• UI & UX refining for a data registration app (Drivebase)
• UI & UX design for a web live-supporting portal (Mobile Connect)

Futu illustration

2020

Create a rich illustration library for Futurice - a digital consultant, offering 2 color versions and 37 scenarios to serve diverse sales, marketing, and user mapping needs across industries.
• Draw all the illustrations in Figma
• Build a Figma illustration library and individual components

Image from unsplash

KONE

2019

Background research and service design for a new KONE elevator sales tool, for EU, U.S. and Chinese market.
• CX journey development
• Storyboard visualisation
• UI concept wireframe

Detail unavailiable :(
Unfortunatly this project includes confidential data from Kone under NDA.

Image from unsplash

Terveystalo

2018

UI and visual design for Terveystalo, a leading Finnish healthcare provider, enhancing their research and data analysis tool with a new visual experience tailored for complex data analysis.
• UI & UX design
• Data visualisation

Detail unavailiable :(
Unfortunatly this project includes confidential data from Terveystalo under NDA.

Image from unsplash

MediSapiens

2018

Craft an easy-to-operate ReactJS design system for Medisapiens, a biotech digital consultant, leveraging existing Material Design components for ease of use and operation.
• Build a design system base on Material-design
• Visual design
• Some front-end coding

Detail unavailiable :(
Unfortunatly I didn't store any material for this project

Image from unsplash

Nordea

2017

Organise and run GV design-sprints for varies projects. The topics come from both Nordea’s internal cases and external client cases, it comprises diverse fields includes banking, energy, transport, airlines, IT etc.
• Sprint Facilitator
• User interview
• Rapid prototyping
• User testing

Detail unavailiable :(
Unfortunatly this project includes confidential data from Nordea and their client under NDA.

Video from Neste.

Neste

2017

2-day Hackthon Neste #hackthesupply, the 1st price winner. Design a suppler management platform for Neste, which covers case handling, team collaboration and machine learning assisted supplier rating.
• Service design
• UI & UX design
• Data visualisation

A very rough video recorded by Yuexin that shows the gameplay, Yuexin was playing the grandpa.

ElderHome

2017

5-day Game Jam project. The main character of this PC fighting game is a pair of feisty elderly couple. They deal damage by hitting each other with household items and block with their cane.
• Game concept (teamwork)
• Game UI
• Game art (teamwork)

A hastily produced trailer video for the competition by Yuexin .

PowerCraft

2017

1-week Business challenge. To tackle the emerging energy criss, our team developed a mobile tower defense game that can educate people about the latest renewable energy solutions. We used real-life energy consumption and weather data of a Finnish summer to build this game.
• Game Concept (teamwork)
• Game art & Game UI
• 3D modeling & Animation
• 2D Animation

The challenge is 1 week, but our diligent team started early so I have 2 weeks to finalize all the game arts and videos.

End

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